There are 500 million daily active users on Instagram, but not a single soul engages with your account. No matter what you post, how much you post, it leads to nothing but crickets.
Does that sound relatable? You’re not alone.
But don’t give up just yet!
In this article, we’ll discuss some proven engagement strategies that helped brands increase their Instagram ROI.
However, for them to work, YOU first need to be an active member of your community. Are you?
Here’s a quick checklist:
- You have genuine followers
- You post relevant content consistently
- You schedule posts for peak times
- You engage with other creators regularly, particularly before and after posting
- You reply to your DMs and comments
- You post interactive stories every day
- You follow Instagram guidelines
Did you cross off all? Woohoo!
Let’s have a look at seven actionable tips that can bring engagement to your Instagram account.
How to boost engagement on your Instagram account?
1. Initiate Collaborations
What if you could gain instant access to new followers with one move? Collaborations make that possible.
You can collaborate with other creators or brands offering products/ services that are complementary to your own. Example: Nutritionist x Personal trainer, Content Writer x SEO Strategist.
Collaboration could be through live sessions, guest posts, takeovers, etc. This helps both brands get exposure to the other’s following while doubling up their reach.
Look at the collaboration week hosted by Online Business Coach Mehar Labana (@mehar.labana).
You can also leverage User Generated Content (UGC) to engage with your customers. Take the instance of GoPro.
This image taken by a GoPro user helps the brand keep its customer base engaged with them. It also acts as social proof for building trust to increase sales.
2. Make your captions longer
You get rewarded when you get someone to spend more time on your post. But for just how long can someone stare at a picture without context? This is where captions come into play.
Long captions allow you to build meaningful relationships with your audience. They give you a space to share inspiring stories and pump life into your account.
People are more likely to trust you and resonate with your content if you’re authentic. Captions give you this chance to showcase your brand personality and authenticity.
Take a look at travel blogger Sharanya Iyer’s post (@trulynomadly).
Here, she uses a long caption to genuinely educate followers about a specific product with personal experiences to illustrate her point. This element of storytelling establishes a personal and emotional connection with the reader.
Moreover, she opens with a question to make it feel like a real conversation and ends it with CTA to encourage comments. This stimulates viewers to share their own stories, which in turn drives engagement.
3. Offer incentives to engaged followers
You want your followers to love you. And you want them to express that love through consistent engagement. Isn’t it?
But is love a one-way street? Nope.
It is key to reward people who take the time to interact with your account. Showing appreciation towards engaged followers boosts their association with your brand. It also results in increased brand loyalty.
You could reward your most active followers by giving them shoutouts or discounts on services/products. You can initiate hour-long takeovers to let them handle and give their own flavor to your account. These exercises could be done weekly or monthly.
The reward method works wonders by creating FOMO. It also encourages ghost followers to start taking action on your posts. After all, who doesn’t love appreciation and free stuff?
Talking about free stuff, hosting contests and giveaways is another way to increase Instagram engagement. There are three things you need to host a successful giveaway.
- Compelling caption
- Easy participation with simple rules
- An attractive prize that ties to your brand
Here’s a snapshot of a contest/giveaway hosted by a Marketing Agency Content Curator.
4. Create savable content
Likes, comments, and shares are not the only metrics you should be looking at. Saves signal the algorithm that your content is valuable. They also assure the platform that the user will revisit the app to access their saved collection.
A post saved by your followers also increases their chances of visiting your profile again in the future. Thus, it also increases your profile views and possibly website clicks from bio.
The question is, what is save-worthy? Here are some ideas for creating savable content:
And so many more….
PS: You can add up to 10 slides on a post. Use ‘em!
Given below is an example of a how-to guide made by the skin-care brand Go-To. Reference material like these educates the consumers and helps them make an informed purchase decision. When you offer the solution to their problems without pitching your product, it increases their trust in you. This indirectly contributes to higher conversion rates in sales.
5. Hop on a trend
If you’re still not using Instagram reels, what the hell are you waiting for?!
Reels have become a key frontier for organic reach on the app. Higher the reach, higher the follower count and engagement rate.
So, what kind of reels does the algorithm love? Hear it from the horse’s mouth.
Here’s how the company explains its recommendation engine:
“People tell us they want to see entertaining, funny, and interesting content in places like the Reels tab, and we’ve gotten better at recommending that. We’ve also heard that low video quality reels (i.e. blurry due to low resolution) or content that is visibly recycled from other apps (i.e. contains logos or watermarks) makes the Reels experience less satisfying. So, we’re making this content less discoverable in places like the Reels tab.”
Chop-chop! Now is the time to show off your best grooves.
Keep up with the dance and song trends and incorporate them into your videos. Use creative transitions to grab attention. Lastly, don’t forget to add an attractive title and CTA!
6. Make the content around repetitive topics
This tip is sworn by renowned social media marketer Lucas O’keefe. He suggests you find popular topics in your niche and create multiple posts about them. He advocates that familiar topics make it easier for the audience to understand and comment on your posts.
But doesn’t that get a bit boring? Not if you do it right.
The trick here lies in the dynamic way you approach a topic. Take a look at the hashtag example illustrated by Lucas in the post below.
See how he picked very specific problems under a very general topic? That’s the way you make your content easily consumable and save-worthy.
Talking about a topic in-depth over a period also increases your brand authority. It poses you as an expert on the said topic. As a result, followers perceive you as a leader and flock to your profile for credible information.
7. Track your performance
At the beginning of the blog, we talked about “posting relevant content.”
But how do you decide what’s relevant?
First, you need to understand what your audience wants. To do that, you need to assess which posts on your feed are performing well. This is where analytics tools come in handy.
Here are a few tools you can use to track your reach and engagement rates.
1. Instagram Insights- Free
Instagram Insights is Instagram’s in-built analytics tool. You can access it on the app itself once you’ve switched to a business account.
It provides data on audience demographics and when they’re most active, website clicks, profile views, reach, impressions, etc. Individual post insights also give information about how people found your post data on engagement metrics like shares, saves, likes, etc.
2. Iconosquare- Free Trial
Inconosquare shows the average engagement rate per post, reach and impressions history, the best time to post, follower stats, story data, etc. It also offers social media management and scheduling tools.
3. Keyhole- Free Trial
Keyhole provides real-time hashtag, keywords, and accounts tracking with profile analytics of your competitors. This makes it optimal for monitoring social media contests, brand campaigns, or other marketing efforts.
4. SocialRank- Paid
SocialRank is extremely useful in identifying your followers’ patterns and overall value. It can filter your audience based on follower count, bio information, engagement metrics, or recency. It also provides details like the most popular words and emojis used in your followers’ bios and posts.
You cannot ‘beat’ the algorithm.
The Instagram Algorithm is not your enemy. It’s designed to give Instagram users a seamless and addictive experience.
To keep users hooked to the platform, it HAS to meet the interests of both the creators and consumers. So, there’s no reason for it to limit your reach if your audience in fact loves your content.
To sum up, stop blaming the algorithm! Instead, start working with it to use it to your advantage.
Wondering how you can do that? Visit our Instagram page for more content marketing and social media marketing tips.